Overview:Create a website that embodied trust, compassion and warmth further establishing a digital experience that felt safe and professional.
Goals:Make visual enhancements that establish trust instantly; making users feel welcome at first-glance
Make booking and getting in contact easy and seamless for future or prospective clients
Ensure the website was and remains accessible and usable across desktop and mobile devices
Before
The original Couch Talk with Crystal website had a consistent brand and look/feel but we needed to make updates to align with the growing direction of the business. In the full website redesign, I looked to streamline the fonts, color palette and update the visual hierarchy to better align with modern practices.
Update font styles across the site to one style versus two. Utilizing bold, italicized styling in one font family where appropriate.
Be intention about color palette and usage in consideration of accessibility.
Reassess page hierarchy and order to support user readability and reduce cognitive load.
During
My process involves collaborating closely with clients to identify areas of the business they wish to focus on. This helps improve and understand website and digital experiences across multiple channels. Ensuring that the digital aspects of the business align with the physical.
Determine what’s important and the value your business offers.
Competitive analysis. Understand what others in your industry are doing and where areas of opportunity exist.
Begin crafting design strategy, mood board and creating digital/brand identity.
Set up regular check-ins and review of designs, while we continue to align on direction.
After
At the end of the website redesign, we were able to create a visual identity that more closely aligned with Couch Talk with Crystal’s goals and create a website reflective of the businesses overall digital trajectory.