Overview:Create a website that embodied trust, compassion and warmth further establishing a digital experience that felt safe and professional.
Goals:Make visual enhancements that establish trust instantly
Make booking and getting in contact easy and seamless
Ensure the website was accessible and usable across desktop and mobile devices
Before
The original Couch Talk with Crystal website had a consistent brand and look/feel but we needed to make updates to align with the growing direction of the business. In the full website redesign, I looked to streamline the fonts, color palette and update the visual hierarchy to better align with modern practices.
Update font styles across the site to one style versus two. Utilizing bold, italicized styling in one font family where appropriate.
Be intention about color palette and usage
Reassess page hierarchy and order to support user readability
During
My process involves collaborating closely with clients to identify areas of the business they wish to focus on. This helps improve and understand website and digital experiences across multiple channels. Ensuring that the digital aspects of the business align with the physical.
Determine what’s important and the value your business offers.
Competitive analysis. Understand what others in your industry and where areas of opportunity exist.
Begin crafting design strategy, mood board and creating digital/brand identity.
Set up regular check-ins and review of designs, continue to align on direction.
After
At the end of the website redesign, we were able to create a visual identity that more closely aligned with the Couch Talk with Crystal’s goals.